Rare Rabbit
Redesigned their website to improve conversion, keeping in mind the new brand guidelines and the editorial theme the brand required.
The Challenge
Rare Rabbit was growing as a premium brand but the digital experience lagged behind. Key issues included:
Complex navigation that made product discovery difficult
Inconsistent visual language across key pages
Overloaded layouts that reduced focus on product craft and detail
Weak storytelling around collections and drops
The Solution
We reimagined the site with a product-first, brand-led approach to make the experience feel confident and editorial. Work included:
Simplified navigation and clearer product taxonomy to improve discovery
A consistent visual system so imagery, type, and spacing support the brand voice
Clean, focused layouts that put products front and center
Editorial-style sections for collections and drops to strengthen storytelling
Smooth interactions and microcopy to create a premium feel throughout
The Result
Rare Rabbit now presents a sharper, more immersive online experience aligned with its fashion-forward identity. Outcomes include:
Improved product discoverability and more intuitive browsing
A cohesive brand presentation across pages and collections
Faster, smoother browsing that increases engagement potential
Stronger storytelling support for product launches and drops
