Ava Protocol

The Challenge

Ava Protocol is an event-driven, blockchain automation platform that enables developers and teams to build and deploy verifiable, private, autonomous workflows across Ethereum and other networks, helping automate DeFi, NFT, gaming, and broader web3 actions without writing code.
The challenge was to present a highly technical, deep-functioning platform in a way that:

• Communicated advanced automation, privacy, and verification concepts clearly
• Felt cohesive across both marketing site and web app
• Supported complex interactions and data-driven workflows without overwhelming users
• Visually reflected innovation, blockchain autonomy, and future technology

The Solution

We crafted a bold dark, neo-futuristic design system with a unified visual identity across the marketing site and the web app:

• Designed the dark, immersive homepage and thematic framework supporting cryptographically advanced concepts like verifiable workflows and no-code automation
• Created an intuitive visual hierarchy for the web app’s core functions, onboarding, workflow creation, and dashboard views, balancing clarity with a high-tech aesthetic
• Integrated cohesive typography, motion cues, and space to support interpretability of sophisticated features
• Developed consistent interactions and components that made powerful functionality feel accessible and engaging
• Ensured UX patterns aligned with user goals, from quick comprehension to deeper exploration of capabilities, across both site and app