Plobal Apps
Worked with Plobal Apps over time to strengthen their digital experience, reduce user drop-off rates, and improve retention through UX improvements and data-driven design. (Long-term partnership and optimization focus)
The Challenge
Plobal Apps is a mobile commerce platform that helps Shopify stores convert mobile traffic into high-performing native apps, with features like drag-and-drop customisation and targeted push notifications.
Despite strong product market fit, the platform’s digital experience lacked the efficiency and flow needed to support rapid growth and deeper user engagement:
• High drop-off rates in key onboarding and trial funnels
• Navigation and flows that did not clearly guide new merchants
• Inconsistent visual rhythms across conversion pages
• Opportunity to better articulate value propositions for SEO and first-time visitors
The Solution
We partnered with Plobal Apps to elevate the end-to-end user experience through research, UX optimization, and conversion-focused design improvements:
• Conducted in-depth analytics and user flow studies to identify key friction points
• Redesigned onboarding flows to reduce cognitive load and clarify next steps
• Streamlined navigation and content layouts to support product discovery
• Reinforced visual language across marketing and product pages
• Iterated on copy and interaction design to strengthen engagement and retention
The Result
The work helped Plobal Apps deliver a clearer, more intuitive web experience that better reflects its sophisticated mobile commerce platform:
• Reduction in drop-off across core conversion funnels
• Improved retention and engagement through smoother UX
• Stronger alignment between product capability and web messaging
• Increased clarity for onboarding and feature discovery
