Lemni
Designed and developed an immersive website experience for Lemni that transitions from dark to light mode as users scroll, reflecting the brand’s narrative and forward-thinking product vision.
The Challenge
Lemni is an AI platform that enables businesses to set up custom AI agents for handling customer interactions with personality and scale.
Their brand is bold, forward-thinking, and rooted in a vision of transforming digital experiences. The main challenges included:
• A need for a homepage experience that demonstrates both sophistication and innovation
• A design narrative that emotionally communicates Lemni’s mission to humanize AI interactions
• Technical implementation of a seamless dark-to-light visual transition that feels natural, not jarring
• Creating interactions that support clarity without distracting from key product messaging
The Solution
We envisioned and executed a dynamic scroll experience that complements Lemni’s product story and brand positioning:
• Designed a dark-to-light scroll transition where the site begins in immersive dark mode and gradually transitions into light mode as visitors scroll down — then returns to dark at the end to complete the narrative arc
• Crafted a visual rhythm with typography, layered imagery, and motion that supports clarity and discovery
• Built modular sections that guide users through value propositions, features, and calls to action without overwhelming them
• Focused on smooth performance and frame-rate consistency across devices for a premium feel
• Ensured accessibility and readability throughout the changing visual experience
The Result
Lemni’s website now delivers a distinctive visual identity that aligns with its brand and product ethos:
• A memorable scroll-driven UI that reflects innovation and craftsmanship
• Enhanced user engagement through fluid transitions and focused storytelling
• A refined visual hierarchy that makes product benefits clear and compelling
• A platform that strengthens brand perception at first touch
