Simarro Lozano
Simarro Lozano is a Spanish film director whose work spans commercials, narrative films, fashion films, and music videos, combining cinematic craft with strong emotional narratives.
As his body of work expanded, he needed a digital portfolio that reflected the same cinematic quality as his films. The challenge wasn't showcasing projects, it was creating an experience where visitors could feel immersed in his storytelling before they even pressed play, letting the films speak, presenting diverse work cohesively, and preserving cinematic immersion while remaining intuitive for agencies, producers, and festivals.
Client
Simarro Lozano
Services
Web Development
Project goals
Rather than another portfolio grid, we approached the website as an extension of Simarro's directorial style, where navigation, typography, motion, and pacing reflect the care found in each frame.
The experience followed four principles: put the films first, reduce interface distractions, encourage continuous exploration, and build credibility through storytelling, with every interaction judged on whether it made the work more immersive. We kept the IA to a streamlined editorial framework, opened the homepage with cinematic previews, and presented projects through dynamic previews across commercial, narrative, music, and short film, each project page an editorial case study.
Result
Simarro Lozano established a digital portfolio that more accurately reflects the quality, emotion, and cinematic precision of his work.
The experience lets agencies, brands, production companies, and festival programmers discover projects naturally while staying immersed in the storytelling. The simplified information architecture and editorial presentation encourage visitors to explore multiple films in one session, while the understated interface reinforces his artistic identity rather than competing with it, giving him a scalable foundation for future projects and collaborations.
