GoMarble
GoMarble is an AI-powered marketing analytics platform that doesn't just show dashboards, it explains what changed, why it changed, and what to do next across advertising channels.
As the product matured, the website no longer reflected its sophistication. Messaging was fragmented, capabilities were hard to grasp, and the site lacked the visual storytelling expected from a modern AI company. We partnered with GoMarble to redesign and rebuild the marketing site from the ground up in Framer.
Year
2026
Client
GoMarble
Services
UX Strategy, Information Architecture, UI Design, Design System, Motion Design, Framer Development
Project goals
The redesign set out to communicate GoMarble's value within seconds, simplify complex capabilities into clear narratives, and guide visitors naturally toward signup.
We started with how marketers evaluate AI tools, structuring the site so the product explains itself section by section. Homepage explorations let the team choose a direction before we built the rest around a consistent design system, with modular content blocks, dedicated feature pages, and a restrained, premium AI visual language.
Result
GoMarble came away with a site that reflects the intelligence of the product and scales with the team.
Product-first storytelling and visual walkthroughs help prospects understand complex AI workflows without a demo, while a cleaner design system and stronger hierarchy build credibility. A modular component library lets the marketing team launch new feature pages, integrations, and campaigns without a redesign, and manage most updates in Framer without developer involvement.
