Coming soon
Digital Marketing
SEO and content, paid acquisition, lifecycle and email, and analytics and CRO.
Overview
A well-designed product still has to be found. We are adding digital marketing to the studio so the products we design and build have a clear way to reach the right customers and turn more of them into paying ones.
The service will cover four areas: SEO and content, paid acquisition, lifecycle and email, and analytics and conversion rate optimisation. The common thread is measurement. Every channel should be one you can track, test and improve.
Why a design and development studio
Marketing performance depends heavily on how a site and product are built: page speed, structure, tracking and the path to conversion. Those are the parts we already work on every day, which means fixes can happen at the source instead of being worked around in campaigns.
What’s Included
Planned scope, to be confirmed at launch:
SEO and content
Technical SEO audits and fixes
Keyword research and content strategy
Content planning for the pages and articles that attract the right search traffic
Paid acquisition
Campaign strategy and setup across search and social
Landing pages designed for the campaigns they support
Ongoing testing of audiences, creative and offers
Lifecycle and email
Onboarding, nurture and re-engagement sequences
Email templates that match your brand
Segmentation based on how people actually use your product
Analytics and CRO
Tracking and analytics setup you can trust
Funnel analysis to find where people drop off
Conversion experiments on key pages and flows
How We Work
Details are still being finalised, but the approach will follow the way we run every project.
Audit. Start with what is measurable today: tracking, traffic sources, conversion paths and the gaps between them.
Prioritise. Focus effort on the channels most likely to move your numbers first.
Run and test. Launch, measure and iterate on a regular cadence.
Report. Share what changed, what it cost and what we recommend next, in plain language.
This service is launching soon. If it is relevant to something you are planning, mention it on a discovery call and we will factor it into your plan.
