We're adding digital marketing, and why we didn't sooner

We're adding digital marketing to what we offer. It isn't live yet. We're taking enquiries now and starting delivery shortly, and the reasoning is worth stating rather than quietly appending a line to the services list.

The pattern that pushed us into it

A site ships. It's fast, the positioning is sharp, it converts well for the people who reach it. Three months later the founder tells us traffic is flat and they're not sure the rebuild did anything.

Nothing was wrong with the build. Nobody was sending anyone to it.

We've watched that happen often enough to stop calling it someone else's problem. A marketing site is a conversion instrument, and a conversion instrument with no traffic is an expensive brochure. We were handing clients half a system and describing it as finished.

What it covers

Four things, chosen because they are the four closest to work we already do rather than because they round out a menu.

SEO and content. Technical SEO on the sites we build, plus content strategy and the editorial work to actually produce it. We already make these decisions during a build; this extends them past launch.

Paid acquisition. Google, Meta and LinkedIn. Campaign structure, creative, and the landing pages underneath, which is usually where paid spend is quietly wasted.

Lifecycle and email. Onboarding sequences, newsletters, retention and reactivation. The part of the funnel that runs after someone has already said yes once.

Analytics and CRO. Funnel instrumentation, landing page testing, conversion work. This one we have effectively been doing unbilled for years, because you cannot design a checkout properly without it.

What we're not going to do

Awareness campaigns with no measurable funnel attached. If we can't tell you what a pound or a dollar did, we'd rather not spend it.

Social media management as a volume exercise. Posting five times a week to fill a calendar is a different business from the one we're in, and there are people who do it better.

It also works best on products we've designed or built, because the instrumentation is already in place and we know why every decision on the page was made. We'll take it on elsewhere, but the first month is slower while we work that out.

Why we waited

Every studio that adds marketing services does it for the same unspoken reason: retainers are steadier than projects. That's true here too, and pretending otherwise would be the sort of thing we tell clients to watch out for.

The reason we didn't do it two years ago is that we didn't want to sell a service we'd be learning on someone else's budget. The four areas above are the ones where we're not learning.

If it's relevant to you, it's already listed in the enquiry form, marked as coming soon. Flag it there and we'll talk about timing.